AKELA INC. (the “Company”).
Privacy Statement

This Privacy Statement sets out the Company’s commitment to safeguard your personal information.
“We”, “us”, “our” means the Company through all its business divisions or subsidiaries. For further information about our business divisions and subsidiaries, please contact our Privacy Officer on the details below.

Compliance with privacy legislation

This Privacy Statement describes the purposes for which we may collect, store, use and disclose your personal information. It generally applies whenever you give personal information to us when you use our products or services or when we do business with you.
This Privacy Statement covers your dealings with the Company
This Privacy Statement describes how we will comply with our obligations under applicable Canadian privacy legislation.

Collection of personal information

Personal information is generally defined as information or an opinion that can identify a person. This information could include information such as your name, postal or email address, date of birth, image and financial details.
The type of personal information that we may collect from you will depend on the dealings you may have with us. For example, we may require more information about you when you apply for a membership rewards card (e.g. production of identification documents) than we may require to enable you to enter a competition or check into a hotel.
If it is reasonable or practical to do so, we collect your personal information from you directly when you use our products and services or enter into arrangements with us. Depending on the product or service that we provide to you, we may collect your personal information from third parties. If you are an agent who has, or is entering into, an arrangement to provide products and services on our behalf, we may also collect your personal information from credit reporting agencies.
We also have obligations to collect personal information under anti-money laundering and counter terrorism financing legislation.

Use of personal information

We operate a number of businesses which handle personal information.
The general purposes for which we may collect and hold your personal information (and share that information with related companies) are:
  • to identify you;
  • to provide you with the product or service that you have requested and any benefits you may subsequently become entitled to in relation to that product or service;
  • to manage and administer a product or service to you on an ongoing basis;
  • to protect your use of the product or service, and our ability to provide that product or service;
  • if you are an agent who is entering into an arrangement to provide products and services on our behalf, to obtain a credit report from a credit reporting agency to assess an application for commercial credit;
  • to obtain a credit report or other information from a credit reporting agency or financial services provider to assess an application for any form of credit or payment facility which may be extended or offered to you; and
  • to comply with any obligations that we may have under laws that apply to our business, such as preparing player activity statements and monitoring the responsible provision of gambling services in our casinos, including the exclusion of patrons from our casinos.

We may also use the information we collect about you, including your use of our products and services, to keep you informed about our products and services where they are relevant to your continued use of those products and services or your preferences. Information about the way and frequency with which you use our products and services may also be used by us for the purposes of quality control and to develop and improve the products and services that we are able to offer to you.

Disclosure of personal information

We may disclose your personal information where we are required or authorized to do so by or under law or where the disclosure is reasonably necessary to enforce the law. This may occur under the laws that apply to our business, for example, where a regulatory authority requests information from us. This includes obligations that we have under anti-money laundering and counter terrorism financing legislation and in connection with our obligations relating to the responsible provision of gambling services.

In addition, there are circumstances in which we may disclose your personal information to another organization for particular purposes that are important to help us to operate our business. These circumstances are described in detail below.

Sharing information with other organizations

We will not sell your personal information to other organizations outside the Company.
We will generally only give another organization access to your personal information when the other organization is providing services to us that help us to operate our business or to provide a service to you.
We require these organizations to agree to our Privacy Statement, meet strict conditions on the use of personal information, and to comply with applicable privacy legislation in the use, storage and disclosure of your personal information.

Such organizations are those that assist us:
  • to provide, manage or administer the products and services that we offer. This includes service providers (such as mail house providers, printers and advertising agencies), postal services, call centers, customer research agencies and our advisers;
  • to maintain, review, and develop our business systems, procedures and infrastructure, including testing or upgrading our computer software;
  • with reviews of our business operations and structure;
  • to collect outstanding debts; and
  • with developing and planning new products and services.
We may also share your personal information with an organization where we have obtained your consent.


We may also collect and use your personal information so that we can promote and market our products and services, promotions and upcoming events to you (including by way of direct mail, telemarketing, SMS and MMS messages).
We will only send you this information if:
  • you have indicated your consent to receiving such information; or
  • such information is related to the purpose for which we originally collected your personal information.
We send this information to keep you informed of our new products and services and special offers, but if you don’t want us to do this, you can contact us at any time to let us know that you no longer want to receive this information.

Your privacy on the internet

We take care to ensure that any personal information you give us on the internet through one of our websites is protected and secure. We use cookies to protect and ensure the security of information that you give to us on our web sites. You should keep any passwords or access codes that you have confidential. They are used to control your access to our products and services and are important in helping us to maintain the security of your personal information and the integrity of our internet services. We provide links to other websites. These linked websites are not under our control. We are not responsible for the conduct of organizations linked to our website. We suggest that you review the privacy policies of any linked sites that you may access from our website before disclosing your personal information on them.

Security of personal information

We will take reasonable steps to protect your personal information and ensure it is accurate and up-to-date. Your personal information is held on secure servers or in storage located in controlled environments. Our employees and service providers are required to maintain the confidentiality of any personal information held by us.

Access to and changing your personal information

You are welcome to ask for access to personal information that we hold about you. A copy of your information will generally be made available to you within 30 days. However, there are circumstances in which we are not required to give you access to personal information. We will let you know if one of these exceptions applies to your request. If we intend to charge you a fee for us to find the information you have requested, we will inform you of this cost before we provide the information to you. If you find that your personal information is inaccurate or out-of-date, please let us know. If you have a question or need to contact the Company in relation to privacy, please contact us using the details below:


Your sensitive information

We do not generally collect personal information or an opinion about your racial or ethnic origin, political opinions, membership of a political association, religious beliefs or affiliations, philosophical beliefs, membership of a professional or trade association, membership of a trade union, sexual preferences or practices or criminal records, or health information.
If we do, we will only collect such information where:
  • we are required to do so under a law that applies to our business, for example to comply with our obligations to maintain the security and integrity of our venues; or
  • we have obtained your consent.
Situations in which we may collect sensitive information from you include:
  • if you apply for a job with the Company; or
Company e-mail addresses

Electronic addresses are published on our websites are for professional communications only and this is not an invitation to send unsolicited commercial e-mails that are not related to our business

Privacy Statement | Terms of Use

© 2013 Akela