AKELA INC. (the “Company”).
This Privacy Statement sets out
the Company’s commitment to safeguard your personal information.
“We”, “us”, “our” means the Company
through all its business divisions or subsidiaries. For further information about
our business divisions and subsidiaries, please contact our Privacy Officer on the
Compliance with privacy legislation
This Privacy Statement describes
the purposes for which we may collect, store, use and disclose your personal information.
It generally applies whenever you give personal information to us when you use our
products or services or when we do business with you.
This Privacy Statement covers your
dealings with the Company
This Privacy Statement describes
how we will comply with our obligations under applicable Canadian privacy legislation.
Collection of personal information
Personal information is generally
defined as information or an opinion that can identify a person. This information
could include information such as your name, postal or email address, date of birth,
image and financial details.
The type of personal information
that we may collect from you will depend on the dealings you may have with us. For
example, we may require more information about you when you apply for a membership
rewards card (e.g. production of identification documents) than we may require to
enable you to enter a competition or check into a hotel.
If it is reasonable or practical
to do so, we collect your personal information from you directly when you use our
products and services or enter into arrangements with us. Depending on the product
or service that we provide to you, we may collect your personal information from
third parties. If you are an agent who has, or is entering into, an arrangement
to provide products and services on our behalf, we may also collect your personal
information from credit reporting agencies.
We also have obligations to collect
personal information under anti-money laundering and counter terrorism financing
Use of personal information
We operate a number of businesses
which handle personal information.
The general purposes for which
we may collect and hold your personal information (and share that information with
related companies) are:
We may also use the information
we collect about you, including your use of our products and services, to keep you
informed about our products and services where they are relevant to your continued
use of those products and services or your preferences. Information about the way
and frequency with which you use our products and services may also be used by us
for the purposes of quality control and to develop and improve the products and
services that we are able to offer to you.
Disclosure of personal information
We may disclose your personal information
where we are required or authorized to do so by or under law or where the disclosure
is reasonably necessary to enforce the law. This may occur under the laws that apply
to our business, for example, where a regulatory authority requests information
from us. This includes obligations that we have under anti-money laundering and
counter terrorism financing legislation and in connection with our obligations relating
to the responsible provision of gambling services.
In addition, there are circumstances
in which we may disclose your personal information to another organization for particular
purposes that are important to help us to operate our business. These circumstances
are described in detail below.
Sharing information with other organizations
We will not sell your personal
information to other organizations outside the Company.
We will generally only give another
organization access to your personal information when the other organization is
providing services to us that help us to operate our business or to provide a service
We require these organizations
to agree to our Privacy Statement, meet strict conditions on the use of personal
information, and to comply with applicable privacy legislation in the use, storage
and disclosure of your personal information.
Such organizations are those that
- to identify you;
- to provide you with the product
or service that you have requested and any benefits you may subsequently become
entitled to in relation to that product or service;
- to manage and administer a
product or service to you on an ongoing basis;
- to protect your use of the
product or service, and our ability to provide that product or service;
- if you are an agent who is
entering into an arrangement to provide products and services on our behalf, to
obtain a credit report from a credit reporting agency to assess an application for
- to obtain a credit report or
other information from a credit reporting agency or financial services provider
to assess an application for any form of credit or payment facility which may be
extended or offered to you; and
- to comply with any obligations
that we may have under laws that apply to our business, such as preparing player
activity statements and monitoring the responsible provision of gambling services
in our casinos, including the exclusion of patrons from our casinos.
We may also share your personal
information with an organization where we have obtained your consent.
We may also collect and use your
personal information so that we can promote and market our products and services,
promotions and upcoming events to you (including by way of direct mail, telemarketing,
SMS and MMS messages).
We will only send you this information
- to provide, manage or administer
the products and services that we offer. This includes service providers (such as
mail house providers, printers and advertising agencies), postal services, call
centers, customer research agencies and our advisers;
- to maintain, review, and develop
our business systems, procedures and infrastructure, including testing or upgrading
our computer software;
- with reviews of our business
operations and structure;
- to collect outstanding debts;
- with developing and planning
new products and services.
We send this information to keep
you informed of our new products and services and special offers, but if you don’t
want us to do this, you can contact us at any time to let us know that you no longer
want to receive this information.
Your privacy on the internet
We take care to ensure that any
personal information you give us on the internet through one of our websites is
that you give to us on our web sites. You should keep any passwords or access codes
that you have confidential. They are used to control your access to our products
and services and are important in helping us to maintain the security of your personal
information and the integrity of our internet services. We provide links to other
websites. These linked websites are not under our control. We are not responsible
for the conduct of organizations linked to our website. We suggest that you review
the privacy policies of any linked sites that you may access from our website before
disclosing your personal information on them.
Security of personal information
We will take reasonable steps to
protect your personal information and ensure it is accurate and up-to-date. Your
personal information is held on secure servers or in storage located in controlled
environments. Our employees and service providers are required to maintain the confidentiality
of any personal information held by us.
Access to and changing your personal information
You are welcome to ask for access
to personal information that we hold about you. A copy of your information will
generally be made available to you within 30 days. However, there are circumstances
in which we are not required to give you access to personal information. We will
let you know if one of these exceptions applies to your request. If we intend to
charge you a fee for us to find the information you have requested, we will inform
you of this cost before we provide the information to you. If you find that your
personal information is inaccurate or out-of-date, please let us know. If you have
a question or need to contact the Company in relation to privacy, please contact
us using the details below:
Your sensitive information
We do not generally collect personal
information or an opinion about your racial or ethnic origin, political opinions,
membership of a political association, religious beliefs or affiliations, philosophical
beliefs, membership of a professional or trade association, membership of a trade
union, sexual preferences or practices or criminal records, or health information.
If we do, we will only collect
such information where:
- you have indicated your consent
to receiving such information; or
- such information is related
to the purpose for which we originally collected your personal information.
Situations in which we may collect
sensitive information from you include:
- we are required to do so under a law that applies to our business, for example to
comply with our obligations to maintain the security and integrity of our venues;
- we have obtained your consent.
Company e-mail addresses
Electronic addresses are published
on our websites are for professional communications only and this is not an invitation
to send unsolicited commercial e-mails that are not related to our business
- if you apply for a job with the Company; or